Insights and stories from UUMN Model Management.
The fashion and beauty industry spent decades pretending that people over 40 do not exist as models. Clients and brands have since caught up with reality. Classic and silver models are now among the most sought-after categories in European advertising - and most people who could work in this space have never considered it.
August 1, 2026
59% of sustainability claims made by fashion brands in 2024 were either vague, misleading or unverifiable, according to the European Commission’s Green Claims Directive. At the same time, 73% of Gen Z consumers say they would pay more for genuinely sustainable goods. The gap between claiming and doing has never been more visible, or more consequential.
June 9, 2026
You have heard it before: you need to be at least 1.75m. That is true for runway. For beauty, e-commerce, swimwear and commercial work, the picture is more nuanced - and more honest than most agencies will tell you.
May 27, 2026
You support her. You are also worried. Both things are true, and both things are reasonable. This is what you should expect from a model agency that takes that seriously.
May 11, 2026